Kearns teams up with Beckham to build ‘super-brand’

24th June, 2018
Daniel Kearns and David Beckham attend the Kent & Curwen show during London Men’s Fashion Week WireImage

The Irish fashion designer Daniel Kearns plans to create “an international super-brand” with David Beckham.

Kearns has partnered with Beckham to reinvent the Kent & Curwen label, a British heritage brand founded in 1926 and credited with the original design of the cricket jumper.

The label is sold in more than 100 stores across Asia. Kearns and Beckham now intend to internationalise its appeal and expand in the European, Middle Eastern and US markets.

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