Ireland goes underground to inspire Parisian commuters

Hundreds of metro ads aim to bring millions of tourists here

4th April, 2016
Bon vacances

A massive 660 metro ads are being displayed on large billboard in busy metro stations in Paris.

Tourism Ireland in France has teamed up with online travel agent Go Voyages for the joint marketing campaign, which uses stunning images of the Wild Atlantic Way and the Causeway Coastal Route and features offers for a weekend break.

The drive also includes advertising in free daily newspaper Direct Matin, radio ads on the Chante France radio station, online...

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