Grocers fail to sell online food shopping to Irish consumers

Paltry supermarket web presence doesn't deliver as consumers stay loyal to aisles

3rd March, 2017
3
The mobile phone is now an essential shopping tool but only one per cent of grocery shopping is done online. Pic: iStock

Online food shopping in Ireland is massively under-developed and accounts for a minuscule one per cent of the grocery market.

That's according to the PwC Total Retail 2017 survey of consumer behaviours and expectations.

The report shows huge growth opportunity in digital revenues, given that 27 per cent of those surveyed hadn't visited any grocery retail websites in the past year despite all being declared online shoppers..

Subscribe from just €1 for the first month!

Currency

What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

Eugene Kiernan: China was the ghost at the G7 feast

World Eugene Kiernan 2 days ago

Analysis: National Maternity Hospital issue is challenging for FG as by-election approaches

Nadine O’Regan: Fishing for compliments at our own funerals

Emer McLysaght: Take it or leave it, Father’s Day is not an issue