GAA sells media rights for €80 million in its first five-year deal
Deal marks an increase of more than 30 per cent on the previous one
The GAA has sold its media rights for more than €80 million in a five-year deal.
The deal, which includes TV and radio rights for the league and championship, marks an increase of more than 30 per cent on the previous one, which saw the GAA make €11.2 million on media rights last year.
The GAA is expected to make an official announcement this week after months of negotiation.
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