Fulfilling potential: protein bar firm lands WH Smith contract
Niall McGrath and Tom Gannon are the duo behind the Fulfil range of protein bars
Niall McGrath and Tom Gannon, the duo behind the Fulfil range of protein bars, have landed a six-figure deal with the British retailer WH Smith that will see their bars stocked in around 440 stores.
The pair are investing in a high-profile marketing campaign at some of WH Smith’s busiest locations to promote their listing, and plan to ‘wrap’ stores in locations including Waterloo station in London in 100-foot-long Fulfil banners.
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