Fulfilling potential: protein bar firm lands WH Smith contract

Niall McGrath and Tom Gannon are the duo behind the Fulfil range of protein bars

Gillian Nelis

Managing Editor @gnelis
26th March, 2017
Niall McGrath and Tom Gannon, FulfilMarc O’Sullivan

Niall McGrath and Tom Gannon, the duo behind the Fulfil range of protein bars, have landed a six-figure deal with the British retailer WH Smith that will see their bars stocked in around 440 stores.

The pair are investing in a high-profile marketing campaign at some of WH Smith’s busiest locations to promote their listing, and plan to ‘wrap’ stores in locations including Waterloo station in London in 100-foot-long Fulfil banners.


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