Financial independence now top priority for women, study shows

9th June, 2019
L-r: Julie Murray, Abi Moran and Eimear Fitzmaurice of JWT FolkJulien Behal Photography

Sixty-two per cent of women in Ireland believe that making money and being financially independent should be the most important priority for women throughout their lives. That’s according to new research released this month by Dublin-based advertising agency JWT Folk.

JWT’s Female Tribes report surveyed 500 women in the Irish market about how they define personal success and what motivates and challenges them, as part of a wider global report compiled by JWT...

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