€1m funding gives VitHit an energy boost for new markets

Irish drinks company VitHit is to ramp up its international expansion into new markets after securing additional funding

27th October, 2019

Irish drinks company VitHit is to ramp up its international expansion into new markets after securing additional funding. The low-calorie soft drinks company is understood to have secured additional funding of more than €1 million through AIB’s investment banking arm.

The funds will be used to fuel its push into markets around the world, including Australia and the United Arab Emirates.

It will also grow its workforce by adding about five more staff...

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