€10m literature museum set for launch
A donation of €5 million from businessman Martin Naughton and his wife Carmel Naughton was key to getting the project, which is located in Newman House on St Stephen’s Green
Penneys will be as big a competitor for the country’s newest cultural institution as rival museums, according to its director.
Simon O’Connor of the Museum of Literature Ireland, which opens in Dublin next week, said venues like it are increasingly fighting big retailers and for-profit attractions for the public’s attention and spending power.
“The likes of Penneys and H&M have huge budgets to spend on marketing, as do venues...
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