Ending the silence of the elderly

27th October, 2019
A supermarket receipt encouraging people to volunteer with Alone

The brief for the Cannes Grey Lions competition was to come up with a campaign to recruit volunteers for Alone, the charity for older people. It included a quote from one of the people it had helped.

“He’s a big football fan and the quote was heartbreaking,” Adrian Fitz-Simon said.

“He said that, when he goes to football matches, he can be surrounded by people, but he feels like the loneliest...

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