In securing a partnership with Apple, Eir has set itself up nicely for the next wave of battles in the broadband and TV market. The skirmishes will be around quad-play, a term which refers to the provision of broadband, mobile, fixed line and television services.
The need for a strong combination of packages has never been greater. Having seen its deal with BT Sport end last summer, Eir needed something big to beef up the...
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