Diageo bids for share of growing whiskey market

Guinness owner launches new Irish whiskey, plans new distillery

31st January, 2017
Diageo's new premium Irish whiskey. Pic Maxwells/Julien Behal

Guinness owner Diageo has announced plans for a €25m investment in a whiskey distillery at St James’s Gate in Dublin.

The company also plans a move into the premium Irish whiskey category with the launch of a new whiskey called Roe & Co.

Diageo says it has identified a “clear opportunity” to increase growth in the Irish whiskey market.

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