Dealers take note: we don’t buy cars the way we used to

A new study suggests that the motor industry needs to make the car-buying process more friendly and less ‘hard sell’

9th June, 2019
If anything, the Evoque has strengthened the Range Rover brand

One of the country’s largest used-car sales websites, Carzone.ie, released the results of an interesting piece of research earlier this week. Using a comprehensive combination of qualitative and quantitative data (involving 274 people who were either actively looking to buy a car or had bought one recently), it sought to define the car-buying journey in Ireland and how it can be improved.

Before the research was conducted, Carzone defined the four traditional stages...

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