Big tobacco firms may lose EU court fight over plain packaging rules
James Reilly welcomed a preliminary ruling backing cigarette health warnings
Tobacco companies including Philip Morris and British American Tobacco received a blow from an adviser to the European Union’s top court in their battle against EU orders to cover cigarette packs with graphic pictures and warning signs.
The 2014 EU rules “make a particular contribution to increasing the visibility of health warnings and maximising their efficacy,” Advocate General Juliane Kokott of the EU Court of Justice said in a non-binding opinion Wednesday. “The...
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