Amazon.com fashion executive to head Debenhams

Move reflects increasing importance of online sales

Examiner for Debenhams' Irish arm confirmed Pic Fergal Phillips

British department store chain Debenhams has named Amazon.com fashion executive Sergio Bucher as its new chief executive officer.

Bucher will join in October, replacing Michael Sharp, who announced his departure last autumn and will leave the retailer’s board in June, the company said in a statement.

Bucher spent the last three years at internet retailer Amazon.com, where he was vice president of Amazon Fashion Europe, and previously worked at sportswear maker Puma.

His ...