UFC sold to consortium for $4 billion, according to reports
The mixed martial arts organisation was bought for €2m in 2001
The Ultimate Fighting Championship has been sold to WME-IMG for a reported $4 billion, according to reports.
It is understood the UFC will announce the sale today to a consortium which also includes private equity firms Silver Lake, Kohlberg Kravis Roberts and Michael S Dell.
According to Fox Sports, the current owners of the UFC – casino entrepreneurs Lorenzo and Frank Fertitta – will still hold a minority interest in the company.
Meanwhile,the majority of the shares will go to WME-IMG, headed by co-chief executives Ari Emanuel and Patrick Whitesell.
