Toyota claims appeal denied by ASAI

The Advertising Standards Authority of Ireland has denied claims by Toyota Ireland that it refused to allow the car company to appeal one of its rulings.

After receiving a number of anonymous complaints, the ASAI’s complaints committee last month ruled Toyota’s “best built cars in the world” slogan was misleading and asked it not to use it again.

The ASAI said Toyota requested a review of the ruling, but in the end a ...