RTE refuses to show McGregor ‘hero’ beer commercial


Concerns raised that advert could appeal to children

Concerns raised that advert could appeal to children

RTE is refusing to broadcast a Budweiser TV ad starring UFC champion Conor McGregor, because of concerns over a breach of advertising regulations.

Current advertising codes prohibit marketing from alcohol brands that is directed at children or could in any way encourage them to start drinking. As a result it specifies that marketing should not use or refer to identifiable “heroes of the young”.

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Colette Sexton

By Colette Sexton

Colette Sexton joined the Sunday Business Post in 2014. As well as being a general reporter, Sexton covers the media and marketing beat for the Sunday Business Post. A native of Co Clare, she holds a first class honours BA in History, Politics, Sociology and Social Studies from University of Limerick and a first class honours MA in Journalism from the National University of Ireland, Galway.

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