RTE refuses to show McGregor ‘hero’ beer commercial


Concerns raised that advert could appeal to children

Concerns raised that advert could appeal to children

RTE is refusing to broadcast a Budweiser TV ad starring UFC champion Conor McGregor, because of concerns over a breach of advertising regulations.

Current advertising codes prohibit marketing from alcohol brands that is directed at children or could in any way encourage them to start drinking. As a result it specifies that marketing should not use or refer to identifiable “heroes of the young”.

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Colette Sexton

By Colette Sexton

Colette Sexton joined the Sunday Business Post in 2014. As well as being news correspondent, Sexton covers the media and marketing beat for the Sunday Business Post. A native of Co Clare, she holds a first class honours BA in History, Politics, Sociology and Social Studies from University of Limerick and a first class honours MA in Journalism from the National University of Ireland, Galway.

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