PR body warns its members over non-disclosure of blogger payments

Public Relations Institute of Ireland members risk expulsion if they are found to be paying digital influencers for coverage that is not labelled as advertising or sponsorship.

In guidelines that the PRII will release on Tuesday, the organisation reminds members that it is unethical and illegal to pay for space, endorsement or positive comment without it being clearly declared as such.

It is forbidden under the PRII code of ethics to attempt to ...