More to Mara than just clever soundbites and witty ripostes
The FF handler was the most effective campaign manager in Irish political history
PJ Mara was the most effective campaign manager in our political history. This much has been said repeatedly in the last two days and is acknowledged even by those who resented his success.
Less well understood is why he was so successful. The answer isn’t to be found in the ‘Showtime’ caricature or lazy references to Svengali-like abilities. His campaigns were professional, modern and based on an enormous amount of work neither noticed ...