Malena clinches Freddy clothing deal

Company: Malena

Done deal:€1m turnover and British deal

The clincher:“You order your stock six months in advance based on your projections, but we had no idea how well we were going to do with the online orders coming in” – Malindi Demery, co-founder, Malena

A distribution company established 18 months ago by sisters Malindi and Elena Demery has secured the exclusive wholesale rights to sell Italian clothing brand Freddy in the British market.