Magners London launch is Irish-made
A €7 million launch of the cider brand Magners is underway in London, marking the biggest attempt yet by brand owner Bulmers to drive up British sales in a market dominated by Blackthorn and Strongbow.
A €7 million launch of the cider brand Magners is underway in London, marking the biggest attempt yet by brand owner Bulmers to drive up British sales in a market dominated by Blackthorn and Strongbow.
As in previous Magners launches, the creative is being supplied by the Dublin-based Bulmers agency Young Euro RSCG. It has devised a TV ad featuring a Thin Lizzy soundtrack (Dancing in the Moonlight) and is running large numbers ...
