Jane Ruffino: When crowdfunding goes wrong, it’s not pretty
It’s great when it works, but even with the best of intentions and the wisest planning, most businesses fail
F irst there was ZPM espresso, a home coffee maker that could give you barista-quality espresso at a tiny fraction of the cost of a professional machine; backers paid $200 and up for a pre-order. Delivery was scheduled for May 2012, but a month ago, having delivered no machines, the company sold all of its intellectual property to a company called Decent Espresso, which promises to deliver home barista-quality machines by 2016 – ...
