ITV pulls out of bid for Peppa Pig owner

Entertainment One had rejected £1 billion offer as too low

ITV still believes in logic pf Peppa Pig owner deal. Pic: Getty

British broadcaster ITV has withdrawn its £1 billion offer for Entertainment One, owner ofthe popular children’s television franchise Peppa Pig.

Entertainment Onerejected ITV’s 236p-a-share takeover proposal on August 10. The Canadian company said at the time that the bid was too low but suggested it would be open to a higher one.

"ITV continues to believe in the strategic logic and potential benefits of acquiring E One but has a clear view of ...