Is Facebook fully loaded? No, it’s only cranking up

In the last quarter of 2015, revenue rose more than 50 per cent

Mark Zuckerberg, Facebook chief executive Picture: Bloomberg

What if I said you could increase your salary as much as you wanted? You’d think it was time to walk out on a pitch for a Ponzi scheme. Yet Facebook can grow as fast as it wants. Here’s the three-part playbook Facebook has used to advance from a public company in 2012 to the eighth-biggest business in the US by stock market value.

People spend a lot more time on Facebook. Companies ...