Hoops dreaming of sponsorship dividend

Shamrock Rovers could capitalise significantly on new sponsorship deals ahead of their first-ever Europa League group stage games.

Shamrock Rovers could capitalise significantly on new sponsorship deals ahead of their first-ever Europa League group stage games.

The Hoops made history after becoming the first Irish club to reach the group stages of a European competition when they beat Partizan Belgrade last Thursday night.

That victory alone will guarantee the Tallaght club €1 million – half of their annual turnover. But new sponsorship deals could net them hundreds of thousands in revenue.