Frozen sweet potato fries a big hit with consumers

Strong Roots available in 800 stores across the country

Sam Dennigan, founder of Strong Roots Picture: David Sexton

Name: Sam Dennigan

Company: Strong Roots

The pitch: frozen sweet potato fries

While there might be a lot to be said for the humble spud, it’s another root vegetable, the sweet potato, that has been the key to the success of Strong Roots.

The company started selling its frozen sweet potato fries in January in SuperValu stores nationwide.

Less than six months later, Strong Roots is available in 800 stores across the country, ...