Frozen sweet potato fries a big hit with consumers
Strong Roots available in 800 stores across the country
Name: Sam Dennigan
Company: Strong Roots
The pitch: frozen sweet potato fries
While there might be a lot to be said for the humble spud, it’s another root vegetable, the sweet potato, that has been the key to the success of Strong Roots.
The company started selling its frozen sweet potato fries in January in SuperValu stores nationwide.
Less than six months later, Strong Roots is available in 800 stores across the country, ...