Conor Brophy: Netflix is jacking up its prices,

Streaming bosses knows its subscribers are too hooked to quit

Netflix is starting to rise it's prices in the Irish market Pic: Getty

In the world of premium television content, you really do get what you pay for.

Investment bank Morgan Stanley has published a report based on its annual survey of 2,501 consumers in the US, and Netflix was ranked as having the “best original programming content”.

It’s the first time, since Morgan Stanley began taking soundings on pay TV preferences six years ago, that HBO has been knocked off the top spot.

Obviously, it’s ...