COMMENT: In the rush to be counted brands can get it badly wrong

Try not to use #RIP to get new followers and retweets, writes Colette Sexton

There was an outpouring of grief on social media following the death of Prince last week

There was an outpouring of grief on social media following the death ofPrince last week.

Fans shared stories of seeing him in concert, links to their favourite songs and quirky facts about the star. Platforms like Facebook, Twitter, and Instagram allowed people across the world to come together to remember one of the world’s great artists. It was a touching display of emotion – until companies decided to jump on the bandwagon.

The ...