Cloud-powered mini multinationals

Carl Dempsey, vice-president of solution engineering for Europe, the Middle East and Africa, Salesforce

Salesforce is best-known as a customer relationship management (CRM) provider, but the company is quick to stress that its cloud-based software does more.

“We would talk about democratising software,” said Carl Dempsey, Salesforce’s vice-president of solution engineering for Europe, the Middle East and Africa.

He said it not without justification, either: one third of Salesforce’s customers are in the small and medium enterprise (SME) space.

“It’s about giving them access to enterprises-class tools ...