Dublin Theatre Festival stages recovery

Artistic director Willie White is seeking a major sponsor as ticket sales head in the right direction

Dublin Theatre Festival artistic director Willie White. Pic: Fergal Phillips

The Irish sponsorship market was predicted to grow by six per cent to €173 million in 2017 by the annual industry survey from sponsorship consultants ONSIDE. It is a lot of money, and while much of that cash goes into sport, Willie White, artistic director at the Dublin Theatre Festival, is hoping to nab some of it for culture.

The curtain will be raised on the 60th Dublin Theatre Festival this Thursday, and ...